Sacramento Media News

Events

• Sacramento Big Day of Giving

  Mark your calendars for another 24 hours of fun and philanthropy! This year's Big Day of Giving will be held on Thursday, May 4, 2023, from midnight to midnight. Sign up to receive a reminder from the organizers at the Sacramento Region Community Foundation. Learn More!

• Sacramento Press Club Awards Reception

  Join us on Wednesday, March 29, 2023 at The Mix for our 3rd Annual Journalism Awards Reception. Learn More!

Awards

• Scott Rodd - Journalist of the Year, Sacramento Press Club

  The judges said they were particularly impressed by Scott’s range of work, investigating and holding power to account in a role that also demands breaking news. Sacramento Press Club
• The Northern California chapter of the Society of Professional Journalists honored CalMatters’ work.

  Reporter Julie Cart took top explanatory reporting honors in the large print/digital division, and Reporters Rachel Becker, Nadia Lopez and Cart took top honors in the environmental reporting category. Read More!

KCRA 3 DOMINATES FEBRUARY SWEEPS IN SACRAMENTO

Sacramento, CA – March 7, 2023 – KCRA 3 was once again the dominant choice for local news in February. KCRA 3 News won every newscast in Households and key demographics according to Nielsen 2023 February sweeps ratings.

“We love our community and we’re thankful for the trust our viewers place in us for their local news,” said KCRA 3/My58 President and General Manager Ariel Roblin. “We are excited that we also had the first ever theatrical premiere for Bringing Down the House. The documentary, created in partnership with Very Local, played to a sold-out crowd at the Crest Theatre. Whether viewers are watching over the air, streaming on Very Local, or on the KCRA 3 app it’s a privilege to serve our hometown.”

“Our journalists are working hard for our viewers, whether it’s digging into ethics concerns at the State Capitol or issues affecting communities all across Northern California,” said KCRA 3 News Director Derek Schnell. “It’s been a very active winter and no one is more committed to keeping you ahead of storms than Mark Finan and our experienced team of meteorologists.”

Mornings

• KCRA 3 Morning News Monday-Friday from 4am-7am continued to dominate the morning ratings. Overall head-to-head from 4:30-7am, KCRA 3 Morning News had more than four and a half times the ratings of the nearest competitor and attracted 56% of all news viewing Households. KCRA 3 News at 6am was the #1 overall local morning news with more than four times the ratings of the nearest 6am competitor and 52% of all news viewing Households.

Middays

• KCRA 3’s noon newscast out-delivered the competition with more viewers than all other midday newscasts combined and 55% of all midday newscast viewers.

Early Evening

• KCRA 3 News at 4pm Monday-Friday continued to win the timeslot with 69% of all news viewers watching.
• KCRA 3 News at 5pm and 6pm Monday-Friday also continue to dominate the early evening newscasts. KCRA 3 News at 5pm Monday-Friday delivered 64% of all news viewers.
• KCRA 3 News at 6pm Monday-Friday delivered 57% of all news viewers.
• KCRA 3 News at 7:00pm also continues to be the top newscast in its time period. In February, it dominated with nearly 80% of all Household news viewers watching and nearly four times the ratings of the closest competitor.

• KCRA 3 News at 11pm Monday-Sunday continues to beat the competition with 44% of all 11pm Households viewing news.

• KCRA 3 has more than 709,000 followers on Facebook and 132,000 followers on Instagram. In addition, KCRA 3 has a market-leading 271,000 followers on Twitter and nearly 40,000 followers on TikTok. KCRA was also the #1 local website in Sacramento in January according to Comscore.